Angel Sandelson Design

Visual Design &
Brand Strategy

Lincoln Automotive
Costco Wholesale
Soft Forms



The Immersion kit® by Lincoln design offers an all-in-one sensory experience for autonomous vehicle owners.

For this project I challenged myself to imagine a future where the interior space of a car is transformed into a zone of connectivity, productivity and relaxation. I focused on the L100 concept vehicle designed by Lincoln as the vessel for my hypothetical package and brand solution. The brand identity reflects and builds on the modularity of the redesigned Lincoln symbol.

Brand Identity/Product Design/Packaging

Kongsberg cut custom prototype