Angel Sandelson Design

Visual Design &
Brand Strategy

Lincoln Automotive
Costco Wholesale
Soft Forms


Goddess Freja

After my wife Emma gave birth, I was inspired to create a brand that transforms the purchase and gifting of post-pregnancy products into a luxurious experience. My goal was to provide her with beautifully crafted, natural products that align with her sustainability goals and make her feel special and empowered as a woman. The brand takes inspiration from Freja, the Nordic goddess of love, war, beauty, and sex, and aims to embody her essence.

Brand Identity/Product Design/Photography

Images: DSLR Photography, Midjourney