Angel Sandelson Design








Visual Design &
Brand Strategy



By Nobu
Freja 
Lincoln L100
Costco Wholesale
Archivist
The Hepworth

Information
Résumé

Archivist GPT︎︎︎

angelsandelson@gmail.com
@angel_sandelson



Identity design | Generative AI | Packaging 


Goddess Freja

After my wife Emma gave birth, I was inspired to create a brand that transforms the purchase and gifting of post-pregnancy products into a luxurious experience. My goal was to provide her with beautifully crafted, natural products that align with her sustainability goals and make her feel special and empowered as a woman. The brand takes inspiration from Freja, the Nordic goddess of love, war, beauty, and sex, and aims to embody her essence.











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Images: DSLR Photography, Midjourney