Identity design | Generative AI | Packaging
![](https://freight.cargo.site/t/original/i/80db96765165523c23b4984dc72a98a7318d6c21379b2bd129d46512b5b45c7e/Freja-slides.jpg)
Goddess Freja
After my wife Emma gave birth, I was inspired to create a brand that transforms the purchase and gifting of post-pregnancy products into a luxurious experience. My goal was to provide her with beautifully crafted, natural products that align with her sustainability goals and make her feel special and empowered as a woman. The brand takes inspiration from Freja, the Nordic goddess of love, war, beauty, and sex, and aims to embody her essence..
![](https://freight.cargo.site/t/original/i/b590251e157e46c30328654683c0805882b1594c456937db897db7556805aefd/Freja-slides2.jpg)
![](https://freight.cargo.site/t/original/i/1bdf60b0a7eec4baf2b865b3fb1b6b14a5167b1f9bfd0c7958206e8b94942f1c/Freja-slides3.jpg)
![](https://freight.cargo.site/t/original/i/eedb8dadf4fa00dc5cd0de5cdc2a02119c2d5542cabd16cbdb1e54c105ec15ab/Freja-slides4.jpg)
![](https://freight.cargo.site/t/original/i/7389a9a71805903239b9426ba65f88578d3478c83a9007800037cf3331971ad8/Freja-slides5.jpg)
![](https://freight.cargo.site/t/original/i/4c7adfb3e8767fcce1e386d1f57e35ba6cf163be1f9920ba24f943a45c96c9e8/Final-Presentation27.jpg)
![](https://freight.cargo.site/t/original/i/a8364b1419f2df16085e944f0d1d498143e8c024a782b032779c184173af98b5/Freja-slides6.jpg)
![](https://freight.cargo.site/t/original/i/f5da56b1ea07553bc41c20562ee03079238483a5e7bf8428d16724287c68621c/Freja-slides7.jpg)
Packaging
![](https://freight.cargo.site/t/original/i/c299d2092464de9c215e522a9db9d6cccbae6a35b17de67bdc5acacec0f05491/Portfolio_3_projects-Extract.jpg)
![](https://freight.cargo.site/t/original/i/b3e9e8e62dedc253c37d41953b7a739905a58b0c7355ac5791461cc102adf02a/WEEK14_Studio461-724.jpg)
Location
![](https://freight.cargo.site/t/original/i/65a20a354d2e2c0cb55244f426f867df4cd4c9069c7ada686dbed10f73696433/WEEK14_Studio461-725.jpg)
![](https://freight.cargo.site/t/original/i/9081ef00347e8bcd75e31acd6d9c662fae053e14142e1172820eb2d364d6ff84/WEEK14_Studio4_47.jpg)